Everything seemed to go well: the project was delivered, payment was received - but the person doesn't write anymore. And there are more and more such "one-time" clients.
What's the matter? Sometimes it's not the quality, but the little things that spoil the impression. Below is an analysis of the reasons and ways to change this.
1. Long silence is a sign of alarm
Sometimes work is going on, but from the outside it looks like complete silence. Clients get nervous - especially if deadlines are pressing.
💡 What to do: short messages every 2-3 days — even just “I’m working, everything is on schedule” — are very calming. This is not control, this is trust.
2. The desire to please everyone is the path to failure
Taking everything without specifying details is one of the most common mistakes. Then it turns out that the client's expectations and what was obtained are completely different things.
💡 What to do: discuss tasks before the start. It is better to refuse than to let down. Honesty at the start saves reputation at the finish.
3. Impersonal approach
When a response or communication sounds like a template: "Hello, I am ready to complete your task," it does not inspire confidence. Even a good specialist in such a format seems "one of many."
💡 What to do: write like a human being. Briefly, simply, with a hint of personal attention to the project. Not familiarly, but warmly.
4. Lack of engagement
Clients appreciate it when a contractor asks questions, delves into the context, and offers options. If this is not the case, it feels like the work is just for show.
💡 What to do: clarify goals, ask questions, suggest improvements. This shows interest, not just a desire to complete the task.
5. No point of return
The project is delivered — and silence. The client is happy, but does not remember the freelancer, because there was no reason.
💡 What to do: after a week or two, a short letter: “How is the project going? Is there anything that needs to be improved?” Sometimes long-term partnerships are born from this.
✔️ In the end
Good performers are valued, but clients often leave not because of quality. But because of the feeling that the person is uncomfortable, cold or insecure. Everything is solved by attention, transparency and respect.
Freelancing is not based on skills, but on trust. When it is pleasant to work with a person, people come back to him.
Author: Alex
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